Top 5 Consumer Finance Apps in Mexico - Q4 2023 Performance

In Q4 2023, the top 5 consumer finance applications in Mexico showcased varying performance trends in terms of downloads and weekly active users (WAUs). The data, sourced from Sensor Tower, provides a comprehensive overview of the market dynamics for these apps.

BBVA México demonstrated a robust performance in downloads, peaking at 329K in the week of November 6. The app maintained significant weekly active users, starting at approximately 9.4M and reaching a high of around 9.8M in mid-November, before slightly declining to about 9.1M by the end of December.

Nubank: Conta, Cartão e mais experienced a notable increase in downloads, especially in early November with 191K downloads. The app's weekly active users saw an upward trend, peaking at nearly 2.9M in the last week of December.

Mercado Pago: cuenta digital showed consistent download numbers, hitting a high of 171K during the week of November 13. The app's weekly active users also grew steadily, reaching a peak of around 4.3M in mid-November.

Citibanamex Móvil maintained a stable download rate, with a slight peak at 81K in the last week of November. The app's weekly active users fluctuated, starting at approximately 3.2M and closing the quarter at around 2.8M.

HSBC México saw a steady download rate, peaking at 66K in late November. The app's weekly active users remained relatively stable, hovering around 2.4M throughout the quarter.

For more detailed insights and data, visit Sensor Tower.